Cathy leads end-to-end design, from strategy to launch, for complex, technical products.

Product designer specializing in genAI, Web3, and B2B tools. In her previous career in nonprofit fundraising, she discovered a passion for building customer-centered solutions that drive growth and adoption. Brings 3+ years of experience in digital marketing, visual design, and cross-functional collaboration across startups and mission-driven teams.

Education

Stanford University // B.A. in Art Practice ‘17

Springboard // UX/UI Track Certification ‘23

Relevant Experience

Aug 2024 - Dec 2024
Miraflow.ai // Freelance

  • Led market research to produce MVP set for genAI startup

  • 0-1 design of features and onboarding

  • Created logo and visual branding guide

Aug 2024 - Dec 2024
Pynx.ai // Freelance

  • Led MVP feature development from prototype to production-ready release

  • Designed onboarding experience in alignment with user acquisition strategy

  • Designed product landing page

Jul 2024 - Aug 2024
TrueMedia.org // Contract

  • Led needfinding, design, and user testing for Team features of platform specializing in deepfake detection

  • Conducted user interviews and testing from prospective customers and high-profile stakeholders in media, policy, and journalism

  • Developed product landing page and marketing campaign

Feb 2024 - May 2024
Future Arts // Freelance

  • Redesigned customer pipeline to improve conversion for prospective partners and donors for art + tech nonprofit

  • Performed market research, heuristic evaluation, and SEO audit to align website with growth goals

  • Standardized visual design for website assets

May 2023 - Aug 2023
University of Washington // Freelance

  • Collaborated with researchers and published “LEETPROMPT: Leveraging Collective Human Intelligence to Study Large Language Model” at the International Conference for Machine Learning ‘23

Mar 2023 - Apr 2023
DFNX Freight Exchange // Freelance

  • Led feature and dashboard development for freight logistics platform before official product launch

  • Identified strategic product directions and presented to high-level stakeholders

  • Carried designs from low-fidelity wireframes to high-fidelity prototypes

Case studies

Pynx.ai // Web3 news summarization tool
TrueMedia.org // Web app for deepfake detection
Miraflow.ai // Web app to generate AI avatars
DFNX Freight Exchange // B2B freight logistics marketplace